Hip-Hop 50 Experiential Brand Activation
One neighborhood. Four regions. Fifty years of hip-hop.
Sprite
For One Music Fest 2023, Sprite set out to expand its partnership with the festival as the official sponsor of the Hip-Hop 50 stage. We developed The Sprite Block, an immersive brand activation that transformed the festival grounds into a walkable neighborhood celebrating the East, West, Midwest, and South regions of hip-hop. The experience blended environmental design, regional storytelling, photo moments, stage graphics, apparel, social assets, and interactive content capture into one cohesive world built for culture, memory, and movement.
Services
- Creative Direction
- Art Direction
- Experiential Design
- Brand Activation
- Environmental Design
- Illustration
- 3D Render
- Direction Stage Graphics
- Apparel Design
- Social Campaign
Year
2023
Deliverables
Activation Design — 4 Installs / Key Art / Invitation Design / Apparel Design / Stage LED Graphics / Social Campaign Assets / Photo Moment Concepts / Regional Experience Design
The Ask
In 2023, Sprite wanted to expand its partnership with One Music Fest by becoming the official sponsor of the Hip-Hop 50 stage. The goal was to create a memorable experience that gave festival attendees a way to celebrate the artists, regions, and cultural legacy that shaped hip-hop over the last fifty years.
The Idea
We created The Sprite Block, a walkable neighborhood experience inspired by the regions that shaped hip-hop culture. Guests moved through visual worlds representing the East, West, Midwest, and South, each designed with its own architectural cues, photo moments, cultural references, and branded touchpoints.
The Experience
The activation brought together a Brooklyn brownstone stoop, a West Coast transit stop, a Southern corner store, and a life-size Midwest boombox with recording booth-inspired interactions. Every space was designed to feel familiar, cinematic, and social-ready while keeping Sprite at the center of the celebration.
The System
Beyond the physical activation, the visual language extended across apparel, invitations, social assets, key art, and large-scale LED stage graphics, creating a complete brand world that could live across the festival before, during, and after the event.
Project Images
“The Sprite Block turned a festival sponsorship into a cultural neighborhood built for memory, movement, and celebration.”
Results
0K+
Festival Attendees Reached
0k+
Social Engagements
Renewed
Sponsor Renewal